Rosso Ferrari red
Ferrari S.p.A. (brand colour formulation)
Phase 1 interim swatch — photography pending.
- Technique
- Brand colour deployed as material statement — staircase handrail, soft furnishings, selected finish details
- Family
- other
- First appearance
- Issue 01 · ferrari-london
- Supplier / fabricator
- Ferrari S.p.A. (brand colour formulation)
Editor note
Rosso Ferrari — the brand's proprietary red — deployed at Ferrari Style London as punctuation rather than field colour. The single full-height red handrail that runs from basement to first floor in one continuous line across the mirror-brown-glass staircase casing is the clearest architectural use. Soft furnishings and selected finish details pick up the same red at calibrated intervals. The material argument is colour-as-material: the red is doing architectural work, not decorative work. Ferrari's brand colour is more than paint — it's a formulated red used across the carmaker's vehicles, motorsport identity, and fashion collections. Specifying Rosso Ferrari for architectural finishes at a flagship requires brand authorisation and colour-matching to a registered standard. This Directory entry is included as a 'material statement' category — colour functioning as material argument — rather than a conventional fabrication entry.
Specification notes
- Ferrari proprietary red, brand-registered colour standard
- Single full-height handrail, three-floor continuous line (principal gesture)
- Secondary: soft furnishings, selected finishes
- Deployed as punctuation, not palette