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plaster

Artisan curving amphitheatre plaster wall

Formed in place (Al-Jawad Pike specification)

Phase 1 interim swatch — photography pending.

Technique
Hand-applied artisan plaster, curving perimeter wall + teardrop floor-to-ceiling columns + boulder plinths; seamless finish across volume
Family
plaster
First appearance
Issue 01 · apl-soho
Supplier / fabricator
Formed in place (Al-Jawad Pike specification)

Editor note

Seamless hand-applied artisan plaster forms the curving perimeter wall of APL SoHo — a near-circular volume inside the rectangular Prince Street shell. Teardrop-shaped plaster columns reach floor to ceiling; boulder plinths sit in the same finish. The plaster works with the back-lit stretched-fabric ceiling to produce a diffused, gallery-adjacent light register across the amphitheatre form. The material choice is critical to the category argument: artisan plaster at this register is Aesop, Celine, high-end fashion-flagship material — rarely deployed in performance-sneaker retail. The curving geometry is structurally genuine, not applied decoration. The panoptic product-visibility argument is carried in the plaster: stand anywhere in the space and the whole retail volume is visible. Specification is craft-led, formed-in-place, finished by hand. Sourcing is project-led; the plasterers are not publicly named.

Specification notes

  • Seamless artisan plaster, hand-applied
  • Curving perimeter wall (near-circular volume in rectangular shell)
  • Teardrop plaster columns (floor-to-ceiling)
  • Boulder-shaped plinths in matching finish
  • Material vocabulary reads as high-end fashion flagship, not sneaker retail

Projects

Agencies